Overview
The Advertising section lets you build, run and measure your Meta (Facebook and Instagram) ads from inside Furiosa CRM, next to the signups they bring in. You will find it in the sidebar under Advertising.
It is available on the Pro plan and above. On a lower plan, you will be prompted to upgrade before you can use it.
- Overview: how your ads are doing at a glance.
- Ads Manager: build new campaigns and pause or resume the ones you have built.
- Audience Sync: send your CRM audiences to Meta, TikTok and Google Ads.
- Lead Ads: bring people who fill in a Meta lead form straight into an audience.
- Facebook Pages: the Pages on your connected account that your ads can run from.
- Statistics: campaigns, creatives, launches, compare, reports and alerts.
- Connections: connect or reconnect your ad accounts.
Connecting your ad account
Go to Advertising → Connections and click Connect next to Meta. You will be taken to Facebook to choose the ad accounts Furiosa CRM can use. Log in with a Facebook account that has access to your Business Manager.
You can also connect TikTok, Google Ads and Snapchat accounts. Today, TikTok and Google Ads are used for Audience Sync. Campaign building and statistics are available for Meta.
Building a campaign
Go to Advertising → Ads Manager and start a new campaign. The builder has five steps on one page:
- Event: the event the campaign is for.
- Audience: who should see it.
- Budget and dates: how much to spend and when.
- Creative: your image or video, headline, text and link.
- Review: check everything before you publish.
Your draft is saved at every step, so you can close the page and carry on later with Continue editing.
The Ads Manager list shows every campaign you have built, its spend so far, and buttons to pause or resume it.
Audience Sync
Go to Advertising → Audience Sync to send a CRM audience to Meta, TikTok or Google Ads, for example everyone who signed up for a show, so you can target them or build lookalikes. Choose the audience first, then where to send it.
Lead Ads
If you run Meta lead form ads, go to Advertising → Lead Ads to link a form to an audience. New leads then arrive in that audience automatically.
Statistics
- Campaigns: every campaign with its spend and results, over 7, 30 or 90 days, with CSV export. Open one for its full detail.
- Creatives: a leaderboard of your ads, so you can see which images and videos work best.
- Launches: how the ads you launched in the last 7, 14 or 30 days are doing. New ads show as collecting data until they have enough impressions to judge.
- Compare: up to six campaigns or creatives side by side, with the best figure in each row highlighted.
- Reports: build your own report, preview it, export it as CSV, save it, and have it emailed to you on a schedule.
- Alerts: choose which notifications you get, such as spend milestones, and whether they are emailed.
Troubleshooting
My ad account does not appear
Make sure the Facebook account you connected with has access to that ad account in Business Manager, then reconnect from Connections.
My campaign is not spending
Campaigns are published paused. Check it is turned on, that its dates are current, that Meta has approved the ads, and that the payment method on your Meta ad account is valid.